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BBA-Fashion Marketing

BACHELOR'S IN BUSINESS ADMINISTRATION - INTERNATIONAL
FASHION MARKETING - LEVEL 6 EQF 

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Specialization

FASHION MARKETING


Location

Lyon, France | Remote | Hybride

Language

English or French 

Pedagogical methods

Theoretical courses, tutorials and practical work Case studies and professional scenarios Individual and group projects  

Target group

Students - people seeking employment - employees and professionals in the sector

Level

6 EQF (European Qualifications Framework)


Crédits

180 ECTS 

Sessions

 Spring (March), Summer (July),  Fall (October)

Admission requirements

  • High School Diploma or equivalent (start in 1st year)
  • Level 5 EQF qualification or a qualification equivalent to the attainment of 120 ECTS (3rd year)

Course Structure

I Full-time or work-study

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Aperçu du programme

The BBA in Fashion Marketing is a specialized undergraduate program designed for individuals passionate about both fashion and business. This 3-year program provides students with the knowledge and skills necessary to succeed in the dynamic world of fashion marketing, retail, and brand management. The curriculum blends creativity with business acumen, offering a deep understanding of fashion trends, consumer behavior, digital marketing strategies, and retail management.

Students will learn how to create compelling brand identities, manage fashion campaigns, and develop strategies to market products effectively to global audiences. The program prepares graduates to work with renowned fashion houses, global brands, or even launch their own fashion-related ventures.

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Opportunités de carrière

Graduates of the BBA in Fashion Marketing will be prepared for a wide range of exciting careers in the fashion industry, including:

  • Fashion Marketing Manager
  • Brand Manager for Fashion Companies
  • Fashion Buyer
  • Retail Marketing Manager
  • E-Commerce and Digital Marketing Specialist
  • Fashion PR & Communications Manager
  • Visual Merchandiser
  • Event Coordinator for Fashion Shows
  • Social Media Manager (Fashion Industry)
  • Fashion Entrepreneur / Startup Founder
  • Fashion Consultant

Résultats d'apprentissage du programme

By the end of the program, students will be able to:

  • Analyze and interpret fashion trends to develop effective marketing strategies
  • Understand and predict consumer behavior in the fashion and retail sectors
  • Utilize digital marketing tools (social media, e-commerce platforms, SEO, etc.) for fashion marketing
  • Create and execute fashion marketing campaigns across various platforms
  • Manage retail operations and merchandising strategies to enhance customer experience
  • Develop branding strategies for fashion labels and create compelling narratives around products
  • Understand the economics of fashion and the importance of sustainability in the fashion industry
  • Lead marketing teams and collaborate with designers, influencers, and stakeholders in the fashion ecosystem
  • Apply strategic thinking to fashion industry challenges and opportunities

Programmes :

Year 1: Foundations

  • Introduction to Fashion Industry & Trends
  • Principles of Marketing
  • Fashion Consumer Behavior
  • Fashion Design & Merchandising
  • Principles of Management
  • Introduction to Retail Management
  • Business Communication & Digital Literacy
  • Fashion Photography & Visual Merchandising Basics

Year 2: Core Competencies

  • Fashion Branding & Brand Development
  • Fashion Marketing Strategies
  • Retail & E-Commerce Management
  • Fashion Public Relations & Media Relations
  • Digital Marketing & Social Media in Fashion
  • Supply Chain Management in Fashion
  • Fashion Event Planning & Management
  • Internship or Industry Project (8-12 weeks)

Year 3: Specialization & Application

  • Advanced Fashion Marketing Techniques
  • Fashion Entrepreneurship & Business Innovation
  • Sustainability in Fashion Marketing
  • Global Fashion Markets & International Retailing
  • Fashion Advertising & Promotion
  • Consumer Insights & Market Research in Fashion
  • Final Capstone Project: Create a comprehensive marketing plan for a fashion brand
  • Optional Specialization: Luxury Fashion Marketing or Fashion Journalism