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BTS-Communication


LEVEL 5 EQF | 120 ECTS 

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Specialization

Communication

Location

Lyon, France | Remote | Hybride

Language

French 

Pedagogical methods

Theoretical courses, tutorials and practical work Case studies and professional scenarios Individual and group projects  

Target group

Students - people seeking employment - employees and professionals in the sector

Level

6 EQF (European Qualifications Framework)


Crédits

180 ECTS 

Sessions

 Fall (October)

Admission requirements

  • High School Diploma or equivalent (start in 1st year)


Course Structure

I Full-time or work-study

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Aperçu du programme

The BTS in Communication is a two-year higher education diploma focused on training professionals capable of designing, implementing, and managing internal and external communication strategies for organizations. The program combines creative, strategic, and technical skills in media, digital tools, public relations, event planning, and brand communication.

Students learn how to build communication campaigns, manage social media, create content, and collaborate with clients and service providers—all while navigating the fast-evolving world of communication and media..

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Opportunités de carrière

Graduates of the BTS in Communication can work in a variety of sectors: communication agencies, marketing departments, public institutions, media companies, or event planning organizations. Job roles include:

  • Communications Officer
  • Public Relations Assistant
  • Media Planner
  • Community Manager
  • Event Project Assistant
  • Advertising Assistant
  • Brand Content Creator
  • Press Relations Assistant
  • Internal Communications Coordinator
  • Assistant Account Manager (Agency)

This diploma also opens up opportunities for further studies, such as a Bachelor's Degree in Marketing, Communication, Digital Strategy, or Events Management.

Résultats d'apprentissage du programme

By the end of the program, students will be able to:

  • Design and manage communication campaigns across multiple platforms.
  • Develop creative content for digital and print media.
  • Coordinate events and promotional activities.
  • Conduct strategic and competitive analysis of audiences and markets.
  • Manage relationships with clients, partners, the media, and suppliers.
  • Use digital tools such as CMS, social media platforms, and graphic design software.
  • Monitor and evaluate campaign performance using KPIs.
  • Work effectively within a communication team or agency.
  • Master professional communication in both French and English.
  • Apply communication law, ethics, and intellectual property standards.

Programmes :


Year 1 – Foundations of Communication

  • Communication Strategy and Planning
    Fundamentals of brand communication and campaign design.
  • Media and Digital Environments
    Study of media channels, advertising formats, and digital ecosystems.
  • Creation of Communication Media
    Graphic design basics, storytelling, writing for media.
  • Project and Event Management
    Planning, logistics, budgeting, and coordination of communication events.
  • Marketing and Market Research
    Understanding customer behavior, segmentation, and positioning.
  • Professional English for Communication
    Public speaking, pitching ideas, writing emails and press releases.
  • Legal and Ethical Framework
    Advertising laws, image rights, GDPR, copyright.
  • Internship (6 to 8 weeks)
    First professional experience in an agency, media outlet, or communication department.

Year 2 – Advanced Communication Practice

  • Integrated Communication Campaigns
    Creating and executing full-scale campaigns with defined goals and KPIs.
  • Social Media & Digital Content Management
    Strategy, content planning, community management, and analytics.
  • Media Buying and Budget Management
    Planning media purchases and optimizing communication budgets.
  • Public and Press Relations
    Writing press releases, organizing interviews and media coverage.
  • Crisis Communication and Brand Image
    Managing reputation, responding to negative publicity.
  • Professional English (Advanced)
    Complex writing, campaign presentations, cross-cultural communication.
  • Final Internship + Capstone Project (8 to 12 weeks)
    Implementation of a real-world communication project or agency work experience.