BBA-Digital Marketing
BACHELOR IN BUSINESS ADMINISTRATION - INTERNATIONAL
DIGITAL MARKETING - LEVEL 6 EQF
Contact usSpecialization
Communication & Digital Marketing
Location
Lyon, France | Remote | Hybride
Language
English or French
Pedagogical methods
Theoretical courses, tutorials
and practical work
Case studies and professional
scenarios
Individual and group projects
Target group
Students - people seeking employment - employees and professionals in the sector
Level
6 EQF (European Qualifications Framework)
RNCP 38123 in Partnership with Eduservice
Credits
180 ECTS
Sessions
Spring (April), Summer (July) & Fall (October)
Admission requirements
- High School Diploma or equivalent (start in 1st year)
- Level 5 EQF qualification or a qualification equivalent to the attainment of 120 ECTS (start in 3rd year)
Course Structure
Full-time or work-study
Overview
Since its launch in the early 90s, the Internet has continued to evolve, driven by technological advances and new consumer behaviors. Digital marketing has adapted, encompassing all marketing techniques using media and the web.
A digital marketing strategy is now essential for any company wishing to ensure its visibility and solid positioning. Digital marketing skills are therefore essential and highly sought-after. The European Bachelor's Degree in Digital Marketing trains professionals to master the business and technical challenges of digital marketing, to anticipate future developments and to create innovative user experiences in B2B and B2C environments.
Career Opportunities
Graduates of a Bachelor In Digital Marketing have access to a wide range of career opportunities worldwide. Here are some typical career opportunities:
Management
Digital project manager - Strategic marketing
expert - On-line marketing manager
Team Management
Digital marketing manager - Customer and
relationship marketing manager - Web division
manager
Project Management
Digital project manager - Social media
consultant - Webmarketer - E-marketing and e
business consultant
Program Learning Outcomes
The Bachelor of Digital Marketing enables students to acquire a diverse and valuable set of skills in the business world. Here are some key skills:
Understand the digital ecosystem and
develop your business using digital levers
Master the technical, marketing and
communication aspects of the Internet with
a view to developing the company's digital
marketing strategy
Use digital tools to implement a social
media strategy
Implement action plans to optimise
customer satisfaction
Maximise the performance of each of the
acquisition levers
Analyse and optimise the user experience
Manage a team and work as part of a
team, as part of web project management
Be a force for innovation
In summary, the Bachelor of Digital Marketing is a comprehensive program that prepares students to succeed in a globalized and dynamic environment. The skills and experiences gained during this program open many doors in various sectors and industries around the world.
Programs :
PROFESSIONAL SKILLS
Marketing and Sales Development :
Strategic and operational marketing
Customer Relationship Management (CRM)
and optimising customer management
Marketing and consumer law - Distribution
Communication law - B-to-B marketing - E
marketing - Brand management - Sales
development
.
Digital Marketing
:
UX strategy - Data and marketing - Digital
Brand Content - Digital communication
Marketing and digital law
.
Professional assignment (≥12 weeks):
Internship - Apprenticeship - Salaried
employment
MODERN LANGUAGE
Modern language 1 - CEFR Level B1 English, French
Modern language 2 and 3 (optional) English, French, Spanish
Advantages of AIB & Mbway Bachelor :
International: Internships and Academic Semester abroad available -9 destinations: South Africa – Canada – Mexico – Argentina – South Korea – India – Cambodia – Australia – Lithuania
Soflt Skills Developpement
Career Research & Development
Mentoring
Start Up Factory