MBA-DIGITAL MARKETING
MASTER'S IN BUSINESS ADMINISTRATION - INTERNATIONAL
COMMUNICATION & DIGITAL MARKETING - LEVEL 7 EQF - BAC +5 - 120 ECTS
Specialization
COMMUNICATION & DIGITAL MARKETING
Location
Lyon, France | Remote | Hybride
Language
English or French
Pedagogical methods
Theoretical courses, tutorials
and practical work
Case studies and professional
scenarios
Individual and group projects
Target group
Students - people seeking employment - employees and professionals in the sector
Level
7 EQF (European Qualifications Framework) - Bac+5
Credits
120 ECTS
Sessions
Spring (March), Fall (October)
Admission requirements
Level 6 EQF qualification or a qualification equivalent to the attainment of 180 ECTS - Bac+ 3
Course Structure
Full-time or work-study
Overview
The Internet has transformed communication between companies and their customers, opinion using NICTs to enhance their communication strategy through social media, mobile applications, digital points of sale and blogs.
Employers are looking for strong Internet skills to create optimal user experiences and innovative digital communication tools. The Master's in Digital Communication and Marketing prepares operational professionals with a mastery of business and technical aspects, capable of anticipating
digital developments and excelling in digital communication.
Career Opportunities
Management
Digital communications project director
Strategic communications expert
Online marketing manager
Team Management
Digital strategy manager
Digital strategy consultant
Web division manager
Project Management
Digital Project Manager
Community Manager
Traffic Manager
Webmarketer
Program Learning Outcomes
Understand the digital ecosystem and develop your business using digital levers
Master the technical, marketing and communication aspects of the Internet with a view to developing and deploying the company's digital communication strategy and plan
Use digital tools to implement a business development strategy
Steer the communication and design plan for the digital project
Draw up and monitor the communications budget
Analyse and optimise the user experience
Programs
General Culture of Companies in the Digital Sector
Digital marketing - Digital strategy and customer experience - General knowledge of the digital sector - Internet and e-commerce law
Communication & Internet
Communication environment and strategy - Internet copywriting - Social media strategy and community management - Website design
Professional assignment (≥12 weeks)
Internship - Apprenticeship - Salaried employment
Project Management and Steering
Agile Management - Financial Management
Internet technology environment
Internet monitoring and analysis - Mobile marketing - Web Development - Web Design - Technological and Strategic Monitoring
Professional assignment (≥12 weeks)
Internship - Apprenticeship - Salaried employment
MODERN LANGUAGE
Modern language 1 - CEFR level B2
German, English, Spanish, French, Italian, Portuguese
Modern language 2 and 3 (optional)
German, English, Arabic, Chinese, Spanish, French, Italian, Portuguese
Advantages of AIB MBA :
International: Internships and Academic Semester abroad available
Soflt Skills Developpement
Career Research & Development
Mentoring
Start Up Factory