BBA-Tourism & Hospitality
BACHELOR'S IN Tourism & Hospitality | Level 6 EQF | 180 Ects | Bac +3
Contact usDuration
3-year program
Location
Lyon, France | Remote | Hybrid
Language
English or French
Pedagogical methods
Theoretical courses, tutorials
and practical work
Case studies and professional
scenarios
Individual and group projects
Target group
Students - people seeking employment - employees and professionals in the sector
Level
6 EQF (European Qualifications Framework) | 180 Ects
Credits
180 ECTS
Sessions
Spring (March), Summer (July), Fall (October)
Admission requirements
- Candidates holding a High School Diploma (1st year)
- Level 5 EQF qualification or a qualification equivalent to the attainment of 120 ECTS (3rd year)
Course Structure
Full-time or work-study
Overview
Every year, more than a billion people travel the world. Europe is attracting new customers from the BRIC countries, as well as from the Americas and Asia. Europeans are also rediscovering their own territory, motivated by the cultural and artistic treasures of major capitals.
To meet demand, the European tourism sector is recruiting massively in the hotel, catering, transport and online agency sectors. Similarly, by outsourcing the promotion of their destinations, tourist boards offer job opportunities for communication and advertising experts.
Career Opportunities
Tourism Development Officer
Tourism Board Project Manager
Executive Assistant in Hospitality
Hotel Receptionist
Restaurant Manager
Travel Advisor
Booking Agent
Counter Clerk
Hospitality Agent
Tourist guide
Travel companion
Program Learning Outcomes
Understand the tourism sector
Learn about the main attractions and sites in different countries
Draft a travel programme
Design an itinerary and tour program
Calculate the profitability
Set up market studies
Implement a 4P policy
Use new technologies to find information
Programmes
PROFESSIONAL SKILLS
Tourism Market Study
Supply analysis - Demand analysis
Tourist Product Design
Meeting demand - Service providers - Programs and tours - Pricing policy
Communication and Distribution
Operational communication - Distribution
Innovation and New Trends
Segmentation - Competitive intelligence - Diagnosis
The E-marketing of Tourism
Marketing plan - Sales techniques - E commerce
Regulation and Tourism Management
Tourism law - Financial management - Yield management
Professional assignment (≥12 weeks)
Internship - Apprenticeship - Salaried employment
MODERN LANGUAGE
Modern language 1 - CEFR Level B1
German, English, Spanish, French, Italian, Portuguese
Modern language 2 and 3 (optional)
German, English, Arabic, Chinese, Spanish, French, Italian, Portuguese
Advantages of AIB & Mbway Bachelor :
International: Internships and Academic Semester abroad available -9 destinations: South Africa – Canada – Mexico – Argentina – South Korea – India – Cambodia – Australia – Lithuania
Soflt Skills Developpement
Career Research & Development
Mentoring
Start Up Factory